What is Inbound Marketing

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Inbound Marketing is a set of non-intrusive techniques that allow you to attract customers with a strategy based on providing value. The main characteristic of this choice is to attract the client to you, instead of being the one who follows their footsteps. In this article I show you step by step how to build an Inbound Marketing strategy . What is Inbound Marketing? As I told you a little above, the meaning of inbound marketing as a strategy is a consequence of the evolution of society itself. Until some time ago, traditional marketing strived to be constantly present in the lives of potential customers, chasing them and appearing wherever they were. Now this scenario is different. Inbound marketing creates personalized content to address the problems and needs of the ideal customer with the goal of earning their trust and increasing credibility.

The 4 stages of an inbound marketing strategy Like any other Colombia Mobile Number List self-respecting persuasive strategy, an Inbound Marketing strategy  can be systematized into four stages: Below you will discover what each of its steps entails and how you yourself can apply it for your business. Attract: the first step of inbound marketing I had told you before that this type of marketing strategy does not pursue the customer, but rather tries to get them to come. That is, it seeks to attract you. To do this, you will have to combine different tactics that aim to capture their attention and arouse their interest: Content marketing. Social networks. Digital advertising. Your goal should be to attract the customer that fits your  Buyer Persona to transform that interest that we have awakened in them into a purchase.



Convert: get it into your database Now that you have gotten your ideal client to pay attention to you, consume your content and trust you, you have to go one step further: conversion. As they say, all this strategy will be of no use if you don't get them to click on the buy button. However, you are still not going to put all your efforts into the purchase. Now you want to add it to your database. The more you know the profile of the person on the other side, the easier it will be for you to overcome their objections so that they dare to take this step. Close: all this will be of no use if you don't buy Now yes. That moment has just arrived when you have to get that person you have added to your database to click on the buy button. To do this, you will use strategies that aim to nurture the lead to bring it closer and closer to the final purchase. The most effective way is to create a flow of automated content tailored to your objections to convince you to take the step.